Lately one of my favorite brands, Mulberry is upping the ante with a seaside Spring 2012 campaign featuring giant ice cream cones, barber pole candy sticks, and other tasty treats in a whimsical ads set on England's Brighton Beach.
The clothes are just as playful as the props, with Wixson and costar Frida Gustavsson modeling candy-hued stripes, chunky wedges worn with socks, and tart citrus hues paired with butterscotch leather basics from the Spring 2012 collection.
The runway show did feature an ice cream truck and a goodie bag stuffed with Mulberry-branded rock candy.
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