This season, Trussardi they gain noticeable attention on two accounts. First, it's the spectacular centennial anniversary for the Italian label that has come a long way since starting out as an accessory brand in 1911. Secondly, Milan Vukmirovic, Trussardi's creative director since 2008 (and one of the Best Dressed for 2010), made a bold choice, that was privately criticized by some, and moved the celebrations from Milan to the less glamorous Pitti Uomo in Florence. What some called a downgrade gave Trussardi the rare opportunity to showcase their best, wardrobe classics as the main event on Wednesday evening.
This season, those wardrobe classics were reinterpreted to mean a highly leather suffocated collection. Shades of khaki brown, black and white made up much of the collection in the form of coats, trousers, boots, shirts, jackets and T-shirts. With 2010 being a year of appearing more frugal and consumption friendly, Vukmirovic is well aware that 2011 might be quite the opposite, or at least the start of a turning of the tide. He communicated this vision through the use of shearling, nappa leather and suede, all of which were fabrics of choice for A/W 11. The real note-worthy pieces were the white V-neck T-shirts in leather (leather!) but the stars of the show were evidently the bold outerwear—trenches, biker coats and M65 jackets with signature pockets. And if to close out the show on a positive note, the Greyhound dog that accompanied the final model was the perfect choice. The brands new logo is canine decorated!
In celebration of the brands 100th anniversary, check out this video they've released, taking us through a journey of the past 100 years.
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